Ideas to Get Your Business Back "Out
I've spoken with so
many business owners and managers who are tired of being in "hunker
down" mode until the economy improves. They talk about spending most
of their time just trying to get enough sales in the door to stay
reasonably healthy. Some have taken a sort of checkerboard marketing
approach, trying a little bit of this and that to grab another customer.
They've been hammered by the economy and they are still weathering the
Most of us agree that
the economy will come back regardless of who becomes president this next
month. We all have our opinions as to who will bring it back more
quickly, but we keep our eyes open for the light at the end of the
What can you do as a
business, to reaffirm your value and "get out there" to compete
effectively, as the economy thaws and buyers start looking for things to
buy again? Here are a few ideas that most small businesses agree won't
break the bank and will have a net positive effect:
Plan: You've probably drifted
a bit with your focus and messaging to get business in the
door. Get the team together and spend a few hours going back over
your plan. Lots of things can change in a couple of years.
Make adjustments, reaffirm your unique value, and adjust your
corporate descriptions and whatever else needs to be adjusted.
Now to the get back "out there" part. Let people know
you're still very much around. Start by checking out your website.
Is it fresh or stale? Get some fresh content on the pages and make
sure they are search-engine-friendly. Start a short newsletter. Keep
it simple, interesting and brand reflective.
When was the last time you did a customer case story? Reach out to
customers who are happy with your product. These "stories"
can be used in all areas of your marketing.
Don't put this on the
back burner until after the holiday season. Start it now! And, you
know I can help you with it.
Do these things and, come January, you'll be in a better position to meet
the New Year head on, and the new competitors that may come with it!
Marketing, provides expert marketing consulting and services to small-mid
sized businesses who are serious about growing to the next level, but
want to avoid hiring a full time marketing executive. We help them get
the results they thought were out of reach, by re-aligning their
marketing actions to put their product in front of their ideal
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Did you know that I
offer a 1-hour free consultation? I follow it up with an outline that
provides immediate value to your business, identifying some things you
can do immediately to improve the effectiveness of your marketing
activities. I also have two new packages for website revamping and social
media. I'm happy to share them with you. Drop me an email at email@example.com or call me at 714
The "trick" is to do it right the first time; the
"treat" is a growing customer list!
"The greatest thing in life is to keep your mind
young." ~ Henry Ford